Quang Nam is situated in the middle of Vietnam’s central region, thus absorbing the culture of the whole region. Quang Nam has world-recognised tangible and intangible cultural heritages. Visitors to Quang Nam will have a chance to see ancient architectural works that reach the pinnacle of arts and reflect humanitarian and historical values formed from the interference of different cultures of Vietnam.

My Son Sanctuary
My Son Sanctuary – a world cultural heritage in Quang Nam

The humanitarian values are also reflected through customs and festivals of ethnic minorities living in the province. This is an invaluable asset and a pride of Quang Nam people.

Lady Thu Bon Festival - Quang Nam
Lady Thu Bon Festival – Quang Nam

Undergoing ups and downs of the history, Quang Nam still preserves unique cultural resources of humanitarian values such as the two cultural heritages recognized by the UNESCO – Hoi An ancient town and My Son sanctuary, Tra Kieu ancient imperial city, towers of Khuong My, Chien Dan, Bang An and Dong Duong Buddhist Institute, which feature the development of Sa Huynh, Champa and Dai Viet cultures. Quang Nam is bestowed with invaluable natural and marine resources. The province has a 125-km pristine and beautiful coastline stretching from Dien Ngoc to Dung Quat bay, Phu Ninh lake, Duy Son hydroelectric plant, a primitive forest in the western part of Quang Nam, Truong Giang river and Cu Lao Cham island, which are ideal destinations for eco-tourism. Besides, cultural quintessence of Kinh, Hoa, Co Tu, Xe Dang, Gie Trieng and Cor groups also contribute to the diversify and attractiveness of Quang Nam tourism.

Towers of Khuong My, Quang Nam
Towers of Khuong My, Quang Nam
Xep Beach - Cu Lao Cham Island
Xep Beach – Cu Lao Cham Island

Natural factors in combination with cultural heritages and historical traditions are priceless resources, creating favourable conditions for the development of the province’s tourism sector.

Dong Duong Buddhist Institute
Dong Duong Buddhist Institute – a typical artwork of bronze sculpture combining with the art of shaping of Cham culture.

Hoi An ancient town:

PROMOTING HERITAGE VALUE

Hoi An ancient town is part of the Quang cultural space (in central Vietnam), about 30km southeast of Da Nang city. It has long been a famous area in the history of Vietnam. From the cultural and natural heritage, Hoi An is developing its tourism industry, gradually meeting the demand of the contemporary life…

Hoi An Ancient Town
Hoi An Ancient Town

The legacy of ancestors

Hoi An – the land has undergone a process of history for thousands of years, always played a role as a hub of cultural and economic exchanges in Quang region. In the 16th, 17th centuries, Hoi An flourished as the most prosperous trading port city in Vietnam, with an important role in the trading network in Southeast Asia and East sea coastline. At that time, Asian and European merchant ships and traders arrived in Hoi An for business.

According the United Nations Cultural, Scientific and Educational Organisation (UNESCO), the outstanding tangible cultural value in Hoi An is the preservation of status quo of the unique, rare urban architecture in Vietnam as well as in Southeast Asia. The wonderful architecture of an ancient town is manifested in each house, each architecture, and lifestyle there. It is easy to recognise the mixed acculturation of the Champa, Vietnamese, Japanese, Chinese and western cultures.

Hoi An Ancient Town
Hoi An Ancient Town was the most prosperous trading port city in Vietnam in the 16th, 17th centuries

Tens of thousands of archeological finds unearthed in Hoi An are authentic evidences for the long history and culture of the ancient town. Additionally, Hoi An also treasures a great intangible culture with way of life, habits, religious activities, folk art, cuisine, festivals, traditional handicraft villages, entertainment and urban lifestyle… This is the soul and the depth that makes Hoi An be close, familiar and peaceful.

In 1985, Hoi An ancient quarter has been recognised as the National Historical Relict. On December 4, 1999, UNESCO named the architecture of Hoi An ancient town in the list of World Cultural Heritage.

Waking sea-island area

The Cluster of Cu Lao Cham islands, about 20 km offshore, is a place to keep many vestiges on living of residents over different periods with many archaeological sites, architectural works of cultural beliefs and a various, diversified eco-maritime area. In the previous centuries, Cu Lao Cham was an outpost for foreign vessels to visit Hoi An, Dai Chiem Hai Khau-Cua Dai, and a gateway to the East Sea linking Lam Ap pho under the Champa time, Hoi An pho – Faifo under the Dai Viet period and the international trade network along coasts.

Fai-fo in 18th century (Hoi An formerly known as Fai-Fo)
Fai-fo in 18th century (Hoi An formerly known as Fai-Fo)

Today, the island sea has been zoned as the National Cu Lao Cham sea conservation area by international organisations and Vietnam. In 1997, Vietnamese archaeologists found a residence archeological site dating back more than 3,000 years in Bai Ong – Cu Lao Cham. In fact, the 3,800-inhabitant sea-island area, including on eight small islands with about 5,175 ha of water surface, off the coast from Hoi An ancient town was formed very early stage.

The Cu Lao Cham is home to 135 coral species, of which six species are reported for the first time in the Vietnam sea. At a height of over 50m, abundant precious trees such as stonewood, ironwood and forest products like rattan, medicinal plants. Five of six phyla in Vietnam’s flora system are discovered in Cu Lao Cham. There are 12 species of mammals, 13 species of birds, 130 species of reptiles and five species of amphibians. Two species listed in the Vietnam Red Book are salangane and long-tail monkey.

Research at the University of Natural Sciences – Hanoi from 1994 showed that 947 species live under water around the islands, including 178 species of marine creatures, fishes on coral reefs. According to statistics, there are about 50 economic fish species with the netting output of 50,000 tonnes a year. There are also 56 rare mollusc such as snail, pearl. In the area, five species of clams are listed in the Vietnam Red Book ….

Cu Lao Cham has still preserved 22 architectural construction which date back to the 18th-20th century. On the islands, there are many ancient relics such as Hai Tang pagoda built in 1758, the the ancestral temple of bird nest gatherers built in 1843, many ancient wells of the Cham people and the customs, habits and lifestyle of central coastal residents. Cu Lao Cham – Hoi An was recognised as the biosphere reserve in the world in June, 2009 in a recognition of the biodiversity and efforts for ecological protection of the community.

New products
In recent years, Hoi An has created various forms for its tourism products. A series of new tourism products associate with traditional culture identity along with the presence of brands of businesses which run smoothly and effectively. A series of activities are the kite festival of the Victoria Resort and Spa, three sports by the Tribob Company and Golden Sand Hotel, “lantern night” of the Riverside Hotel and the Danish folk dance by the Huy Hoang Hotel… All are imbued with the local cultural identity, creating good impression in tourists. The Palm Garden Resort gathers thousands of international and domestic tourists to its festivals of classic cars and fireworks.

Hoi An is continuing to efficiently tap its potential, advantages of cultural and natural heritage for tourism development. Dinh Thi Thu Thuy, trade-tourism manager, said: “Hoi An focuses on diversifying and improving the quality of business types, especially entertainment, relaxation, and developing products of cultural, festival forms and ecology. When we develop the tourism economy in a sustainable manner, its benefits will be the basic condition for reinvestment, restoration and promotion of heritage values of the ancestors./.